Three case studies from Tuscany. Results documented. Problems specific. Numbers real.
Artisan & Craft · Montelupo Fiorentino, Tuscany
Atelier Ceramica
Premium Business Site
Montelupo Fiorentino has been producing ceramics for six centuries. Atelier Ceramica is one of the workshops keeping that tradition alive — producing handmade pieces sold locally and, increasingly, internationally. Before the new site, they had no meaningful online presence. Most customers arrived via word of mouth or physical visits. Within six weeks of launching the Premium Business Site, they were receiving three to four new enquiries per week from customers who found them through Google — a channel that had previously delivered nothing.
+240%
monthly enquiries from new customers · Six weeks post-launch
Villa Casciano is a family-run agriturismo in the Chianti Classico hills. They had relied on Booking.com and Airbnb for nearly all their bookings — paying commission on every stay. The Luxury E-Commerce engagement introduced a direct booking system and a website that reflected the quality of the property rather than the generic template their OTA profiles used. Direct bookings increased 85% in the first full season. The reduced commission spend paid for the project in the first eight months.
+85%
direct bookings in first full season · vs. same period previous year
Professional Services & Legal · Florence, Tuscany
Studio Bertozzi
Rapid Rebuild + Campaign Page
Studio Bertozzi is a legal practice in Florence specialising in commercial and employment law. Their existing site had not been updated in seven years and was not mobile-responsive. Enquiries from the site were low in volume and often poorly qualified — general questions that led nowhere. The Rapid Rebuild replaced the site in two weeks. A dedicated campaign page was added for their main practice area two weeks later. In the first full quarter, qualified leads quadrupled compared to the equivalent period the previous year.
4x
qualified leads in first quarter · vs. old website performance
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